VMBeacon is a new mobile app that enables store mannequins to transmit information to customers about the clothes on display, via their smartphones as they browse in store or through a shop window. A VMBeacon device is installed into a mannequin but the information transmitted via the VMBeacon is not contained on the device itself but in the cloud, so it can be programmed remotely. When a customer with an enabled app is within a 100m range of the VMBeacon, they get an alert about the clothes and accessories on the shop dummy, plus prices and links to purchase the items directly from the retailer’s website, or where they can be found within the store. They can also see photos, save the look for later or share with friends.