A new technology has been launched which makes it possible to see that chair in the flesh, upholstered hundreds of different ways, by projecting the fabric design onto a white version. Everything from cotton to leather can be projected, with astonishingly realistic results. The projector even takes into account reflections and light to make its manufactured upholstery indistinguishable from the real thing. Vizera, the Turkish startup behind the technology, is looking to apply the technology to furniture showrooms because they have to be large to accommodate tons of inventory. Moving forward, the company hopes to leverage the technology for other home decor for example, choosing patterns for wallpapers, curtains, rugs and flooring of your house without looking at any physical slabs or samples.