Vendor Information

Year Founded
Total Investment
$108.50 million
Key eCommerce Acquisitions
Glassdoor Rating


Today’s digital landscape is evolving at hyper-speed. Marketers everywhere are struggling to manage the explosive growth in siloed marketing technologies and fragmented data sources. How can they better orchestrate these disparate elements to drive smarter customer interactions across touch points, in a way that is privacy conscious, secure and transparent?
Ensighten addresses these challenges through a unique combination of innovative technology, vision and experienced leadership. Ensighten offers the industry’s leading customer data platform, featuring its pioneering enterprise tag management system, an innovative omni-channel data collection service and first-party customer profile creation and activation solution.

Ensighten has more global enterprise brands than any other provider, including 22 percent of the U.S. Fortune 100. Ensighten also has 50 percent of all commercial banks and computer software companies within the Global Fortune 500. Ensighten’s core verticals include financial services, travel, retail, publishing, consumer goods, and much more.

Ensighten’s technology and product leadership have been recognized across the industry. Gartner Research recently recognized Ensighten as one of the “vendors to watch” in its 2016 Digital Marketing Hubs Magic Quadrant, while Inc. Magazine recognized the company as one of the top 500 fastest-growing private companies in the U.S for the second year in a row.

Ensighten’s products are backed by a diverse patent portfolio that spans more than 50 awarded patents or applications spanning a number of core technologies and use cases. This includes recent patents for a “no-SDK” approach to real-time mobile app analytics and optimization; and for capabilities surrounding the management of consumer privacy technologies.

Motorola, Blue Cross Blue Shield, Mattel, Dun & Bradstreet and EY. Ensighten’s senior management team has years of leadership experience at major software brands and consulting agencies in the fields of CRM, digital marketing, analytics and more. Ensighten’s veteran leadership gives the company a unique vantage point from which to help global brands transform their digital business through smarter management of technology and data.

eCommerce Software from this Vendor