First big shopping app for a games console
Earlier this year Pizza Hut launched the first shopping app for a gaming console - Microsoft's Xbox 360. This allows the customer to order dinner without having to leave the games console. Customers can book a delivery and choose your order from the full Pizza Hut menu - pizza, pasta, sides and drinks - and create your own pizza toppings. The whole thing is compatible with Kinect, meaning that you can put together a pizza with a few arm waves and soon have it sent to your door. "We're always looking at ways to give our audience more of what they're interested in," Microsoft mouthpiece Larry "Major Nelson" Hryb said.