IBM Digital Analytics (Coremetrics)


Product Information

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Year Acquired
Previous Vendors of this Software
Vendor's Description
IBM Digital Analytics provides advanced analytics, comparative benchmarks about competitors and advice on how top performers are achieving success. With this solution, you can track and analyze visitor behavior over time, across multiple touch points and channels, and go from insight to personalized marketing action with just a few clicks.

Features include:

- Manage Digital Marketing. Easily manage your digital marketing efforts with flexible web analytics dashboards and benchmarks.

- Calculate ROI. Quickly calculate the return on investment (ROI) for each marketing channel.

- Exploit the power of analytics. Employ real-time and ad-hoc analytics for your digital properties and enable performance gains from dynamic adjustments to your various digital channels.

- Eliminate obstacles to action. Use visitor activity over time to inform and develop a targeted marketing plan across your digital portfolio.

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