11th April 2016 Innovation Article Case Study Digital Signage / Screens Advertising / Entertainment Electronics The new Apple store in Memphis in the US has inside a 37 foot digital screen which covers an entire wall which displays edge-to-edge images and comes encased in a sleek black housing. Related Sources PSFK - Newly-Opened Apple Store In Memphis Houses Wall-Sized Digital Screen Chain Store Age - Up Close: Shoppers review the next-generation Apple store pple Insider - 'Next-generation' Apple Store opens in Memphis with custom 37-fo… Related Articles Adidas Womenswear Browser Screens in Harrods Rose Bike Town – the future bicycle store in Germany H&M using huge LED screens in shop windows