House of Fraser's scan to explore shoppable window

house of fraser shoppable window
UK department store retailer House of Fraser have introduced a shoppable window. Launched on Black Friday, customers now able to unlock shoppable content through it's ‘Scan to Explore’ feature on the mobile app. It allows customers to shop the best Black Friday deals in just a few clicks, avoiding the queues inside the store. Sarah Bailie, Head of Digital at House of Fraser told Marketing Week that although the high street retailer has only trialled the ‘window shopping’ technology previously, its success will mean it becomes a permanent feature after the Black Friday experience ends. This will reportedly start with shoppable window displays around its premium ‘The House Edit’ clothing range. “People want to look at product information such as sizes and product composition without actually going into the store. That’s a widespread need so I’d expect shoppable windows to become the norm for all retailers. It just makes sense as it adds yet another opportunity to generate sales.”

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