Product Information
Vendor
Software Type
Product Launch Year
2006
Vendor's Product Detail Page
Vendor's Description
Personalize browse and navigation with the most relevant products. Instantly sort browse results for your customer as if you were arranging shelves in real time as a customer walks into the store. RichRelevance Discover™ boosts product discovery by personalizing a critical piece of real estate—browse and navigation—on your site or app.
Features built to drive lift:
- Personalized Browse & Navigation. Enhance product discovery based on a shopper’s current and past behaviors, brand affinities, and price preferences.
- Precise Rules & Controls. Control and manage product or brand placements via manual merchandising, blacklisting, brand boosting, and slot specifications.
- Mobile Sort. Personalize search and browse to drive more conversion on mobile.
- Seamless Experiences. Graph a single view of your customer across sessions, devices, and channels by storing customer data on the cloud without relying on cookies to deliver unified recommendations.
- Algorithm Configurations. Tunable weights and variables configure custom sort settings for specific business needs.
- Control. Calibrate all your product and catalog rules and fine-tune your browse and navigate
- Report. Assess the status and impact of your browse and navigation personalization within minutes
- Test + Optimize. Test and optimize each strategy using our A/B or MVT capabilities
- Integrate. Integrate personalized browse and sort into any application using our APIs
Create highly relevant content experiences for each individual customer
Build one-to-one relationships with all your customers by displaying content that engages them across all buying channels—web, mobile and email. RichRelevance Engage™ maps individual shopper behavior against advanced targeting and audience segmentation tools to enable marketers to personalize campaigns that deliver relevant content with precision and minimal effort.
- Auto-Optimization Powered by King-of-the-Hill Decisions
- Don’t guess—let your data decide. Save valuable time by eliminating the need to run hundreds of manual A/B tests to get data-driven content personalization right.
- One centralized dashboard allows you to create, manage and deliver personalized campaigns across any channel - desktop, mobile, email, and call centers. Learn More.
- Measure and optimize your campaigns based on the KPIs that matter most to your brand—page views, repeat visits, cart adds, conversions, etc.—not just clicks.
- Content Tag Management. Boost your productivity by applying tags to content from similar cohorts to build campaigns more quickly, automatically swapping contents in and out based on tags.
- Embedded Recommendations. Embed product recommendations directly into your content, and leverage additional user data from recommendation interactions to fine-tune content personalization and boost your bottom line.
- Advanced Targeting. Build or import existing audience segments for use in the Engage dashboard. Target content based on new or returning users, geolocation, referring URL, behavior, time of day, type of device, browser type, and more.
- Segment Export. Segments built for targeting content on web/mobile can be exported to your ESP to trigger emails. Customize your own or utilize predefined ones, such as cart/search/browse abandonment, new product arrival, welcome series, and post-purchase.
Shopping is fundamentally personal and shopping experiences across every touchpoint should be, too. The Relevance Cloud™ is a revolutionary platform that allows you to quickly innovate and deliver personalized, brand-centric experiences across the spectrum of your customer lifecycle. This results in deeper engagement that extends customer lifetime value.
The Personalization Graph™ aggregates key data including customer behavior, content, context, and product information, to deliver the more relevant experience for each customer. By helping retailers eliminate barriers to the use of their customer data, the Personalization Graph™ enables retailers to create data-driven, innovative experiences that represent their brand across every touchpoint.
Utilizes King-of-the-Hill Decisions. No single strategy can consistently remain the top performer and we have over 125 of them to choose from. Utilizing Ensemble Learning, our personalization engine constantly tests and learns which strategies do well, to decide in real time which one(s) will perform best for each customer interaction. Our models are rebuilt 12 times a day, adjusting for the subtlest changes in shopping behavior, inventory, pricing and more. The result is sustained relevance without manual manipulation.
Features built to drive lift:
- Personalized Browse & Navigation. Enhance product discovery based on a shopper’s current and past behaviors, brand affinities, and price preferences.
- Precise Rules & Controls. Control and manage product or brand placements via manual merchandising, blacklisting, brand boosting, and slot specifications.
- Mobile Sort. Personalize search and browse to drive more conversion on mobile.
- Seamless Experiences. Graph a single view of your customer across sessions, devices, and channels by storing customer data on the cloud without relying on cookies to deliver unified recommendations.
- Algorithm Configurations. Tunable weights and variables configure custom sort settings for specific business needs.
- Control. Calibrate all your product and catalog rules and fine-tune your browse and navigate
- Report. Assess the status and impact of your browse and navigation personalization within minutes
- Test + Optimize. Test and optimize each strategy using our A/B or MVT capabilities
- Integrate. Integrate personalized browse and sort into any application using our APIs
Create highly relevant content experiences for each individual customer
Build one-to-one relationships with all your customers by displaying content that engages them across all buying channels—web, mobile and email. RichRelevance Engage™ maps individual shopper behavior against advanced targeting and audience segmentation tools to enable marketers to personalize campaigns that deliver relevant content with precision and minimal effort.
- Auto-Optimization Powered by King-of-the-Hill Decisions
- Don’t guess—let your data decide. Save valuable time by eliminating the need to run hundreds of manual A/B tests to get data-driven content personalization right.
- One centralized dashboard allows you to create, manage and deliver personalized campaigns across any channel - desktop, mobile, email, and call centers. Learn More.
- Measure and optimize your campaigns based on the KPIs that matter most to your brand—page views, repeat visits, cart adds, conversions, etc.—not just clicks.
- Content Tag Management. Boost your productivity by applying tags to content from similar cohorts to build campaigns more quickly, automatically swapping contents in and out based on tags.
- Embedded Recommendations. Embed product recommendations directly into your content, and leverage additional user data from recommendation interactions to fine-tune content personalization and boost your bottom line.
- Advanced Targeting. Build or import existing audience segments for use in the Engage dashboard. Target content based on new or returning users, geolocation, referring URL, behavior, time of day, type of device, browser type, and more.
- Segment Export. Segments built for targeting content on web/mobile can be exported to your ESP to trigger emails. Customize your own or utilize predefined ones, such as cart/search/browse abandonment, new product arrival, welcome series, and post-purchase.
Shopping is fundamentally personal and shopping experiences across every touchpoint should be, too. The Relevance Cloud™ is a revolutionary platform that allows you to quickly innovate and deliver personalized, brand-centric experiences across the spectrum of your customer lifecycle. This results in deeper engagement that extends customer lifetime value.
The Personalization Graph™ aggregates key data including customer behavior, content, context, and product information, to deliver the more relevant experience for each customer. By helping retailers eliminate barriers to the use of their customer data, the Personalization Graph™ enables retailers to create data-driven, innovative experiences that represent their brand across every touchpoint.
Utilizes King-of-the-Hill Decisions. No single strategy can consistently remain the top performer and we have over 125 of them to choose from. Utilizing Ensemble Learning, our personalization engine constantly tests and learns which strategies do well, to decide in real time which one(s) will perform best for each customer interaction. Our models are rebuilt 12 times a day, adjusting for the subtlest changes in shopping behavior, inventory, pricing and more. The result is sustained relevance without manual manipulation.
Retailers using this Software
