Topshop live interactive catwalk show
UK retailer Topshop has taken inspiration from Burberry, who promote use of social media during catwalk shows, by displaying video stream from the Topshop catwalk show at London Fashion Week and allowing customers to click 'share on Facebook' when they see an outfit they like or alternatively buy that outfit online. The music tracks from the catwalk is also available to buy online as you watch the show.