View holiday in virtual reality at Thomas Cook stores
Thomas Cook have been trialling a virtual reality holiday experience at Bluewater shopping centre in the UK. Through the headsets, customers given a closer look at holidays featuring a variety of destinations such as a helicopter tour of Manhattan, a trip to the pool at a Sentido resort in Rhodes and a visit to the restaurant in a SunConnect resort in Cyprus. Marco Ryan, Chief Innovation Officer at Thomas Cook, said: “Thomas Cook has a long history of innovation, continually exploring ways to offer unique experiences to the customer. “Our use of VR is set to further enhance the in-store shopping experience for Thomas Cook customers, allowing them to make informed decisions.” Shops in Germany and Belgium will also be trialling the virtual reality headsets.

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