Virtual reality typically refers to computer technologies that use headsets to generate the realistic images, sounds and other sensations that replicate a real environment or create an imaginary setting. It also simulates a user's physical presence in this environment. There is substantial investment in this technology at the moment and it is perhaps a matter of time before a killer use within retail emerges. To date, there have been a handful of trials that have been centred around the retailer showcasing product(s).