Oracle Commerce (ATG)


Product Information

Software Type
Product Launch Year
Year Acquired
Previous Vendors of this Software
ATG (Art Technology Group)
Vendor's Description
Oracle ATG Web Commerce enables you to deliver a personalized online buying experience for each customer by presenting relevant content and merchandizing, personalized search, customized marketing programs, and tailored websites. Web commerce capabilities allow you to merchandise more quickly, easily, and effectively, rapidly launch commerce sites for new brands, markets, and even single-purpose campaigns, easily create and manage both simple and complex promotions, use mobile devices and social media to drive sales, and quickly expand internationally and target new countries and segments more effectively.

Built on a foundation of proven capabilities, including personalization, business user control, cross-channel support, and a flexible platform, ATG Web Commerce boosts your cross-channel business growth. Advanced features help your customers quickly find desired products, learn about new offerings, comparison shop, register for gifts, preorder products, redeem coupons, and easily complete their purchases.

ATG Web Commerce enables you to deliver an engaging, consistent, and coordinated customer experience across all channels, including Web, contact center, mobile device, kiosk, or store. ATG Web Commerce helps you:

- Personalize the customer journey by creating individualized sites and relevant product content, and personalized search
- Optimize the execution by tailoring recommendations, and providing assistance relevant answers at the point of need
- Maximize the engagement by increasing agility through merchandising and site administration, delivering a personalized brand experience, and leveraging social data


- B2B Module— build a world-class B2B e-commerce site with advanced online selling, merchandizing, personalization, and dynamic targeting capabilities
- Adaptive Scenario Engine— choreograph customer interactions to drive pre-designed dialogues for a personalized customer experience
- Unified Multisite Architecture— share commerce and personalization resources, including content and components, between e-commerce sites
- Data Anywhere Architecture— accelerate integrations and minimize integration costs with this flexible architecture
- ATG Commerce Reference Store— a customizable, pre-built storefront with the latest commerce best practices

Our latest release, Oracle ATG Web Commerce 10, provides a new merchandiser interface, promotions engine, template-driven promotions wizard, and multi-site management tools to help you leverage the latest mobile devices and social media to more effectively serve today's connected customer.

Retailers using this Software