Vendor Information

Homepage Link
Year Founded
Total Investment
$81.50 million
Key eCommerce Acquisitions
Glassdoor Rating


Previously known as BrightTag, our Mission is to connect the world's brands to their customers at scale. In a world of fragmented devices and attention, Signal provides an open identity foundation for brands, data owners, and their marketing partners to immediately address customers in real time across any device and any marketing channel.

A Scalable, Enterprise-wide Solution
Customer profiles can be used to fuel connections across the business, enabling personalized communication across all human, physical and digital touchpoints. No other provider can offer the number of integration and data collection capabilities needed to achieve critical mass.

A Neutral Partner
Signal offers unprecedented independence because we have no vested interest in selling media, data, payments, or technology. This translates into total control for our customers to manage their data and partner relationships as they see fit.

Privacy by Design
The Signal platform is the only solution to support cross-channel privacy and preference management. We offer unique consumer privacy capabilities by not collecting or storing personally identifiable information (PII).

Unparalleled Flexibility
The Signal platform is built from the ground up for real-time, cross-channel marketing. The system supports modern technology beyond the browser, scales for massive volume and real-time processing, and all components are totally integrated.

Global Reach
Signal operates globally. We have feet on the ground to support current and new opportunities in all major markets. Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries.

A Proven Track Record
The Signal platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, DeVry University, GAP, JetBlue Airways,, Starcom MediaVest Group, Starwood Hotels and Resorts and many more.

Signal's success has been recognized both locally and globally for the past seven years.

eCommerce Software from this Vendor