Imagine a world in which you don’t need to speak to a salesperson to get help. This world of dynamic digital merchandising is now possible as 3M debuts its first fully integrated, interactive Virtual Presenter “The interactive 3M Virtual Presenter represents the next generation of interactive digital communication,” says Bill Hibbard, 3M Business Development Manager. “While virtual presenters have been seen at trade shows, airports and drugstores during the past few years, 3M’s new integrated, interactive virtual presenter provides the opportunity to capture data, generate leads, customise content and drive social engagement. With all the creative minds and innovation leaders coming to Austin this week, we’re thrilled to enhance the SXSW Interactive experience for attendees looking for schedule information.” The Interactive Virtual Presenter is an innovative solution that can be used to enhance communications and merchandise products. The Virtual Presenter is made possible by 3M’s rear-projection film, which works like an optical lens. Millions of nano-sized glass beads focus the projected light so it exits at just one small point, while a black layer absorbs the ambient light — producing a high-contrast image with wide viewing angles. Similar virtual presenters have been seen for a couple of years at some airports including London Luton which gives passengers information as they queue in the security area.