Tommy Hilfiger's In-Store Virtual Reality Catwalk Experience

tommy hilfiger digital showroom
Tommy Hilfiger’s Autumn 2015 catwalk show is now available to watch via a virtual reality experience in its stores. The VR experience gives users a perfect view of the runway and provides an exclusive sneak peek backstage, which is typically inaccessible for individuals not involved in the show production. The virtual reality installation lives in store in a dedicated area that reflects the American football theme of the Autumn 2015 show, alongside the Hilfiger Collection designs, which consumers can shop immediately. The technology will be present in stores across the world including New York City, London, Paris, Milan, Amsterdam, Dusseldorf, Florence, Zurich, and Moscow “Through virtual reality, we’re now able to bring our one-of-a-kind fashion show to the retail setting,” said Tommy Hilfiger. “From the incredible set and music to exclusive backstage moments, consumers will be able to watch the clothes move and see the collection in the original show environment – it’s a compelling and interesting elevation of the traditional shopping experience.”

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