Popular video game Roblox and Vans have announced the launch of Vans World, an interactive experience created by Vans, the iconic skate footwear brand
The Vans shoe customiser enables players to create their own unique style in the game which includes a virtual skate shop to build their perfect skateboard. The experience allows fans to practice their tricks with friends, and try-on and acquire exclusive Vans gear directly in the game.
With the Vans World experience on Roblox, Vans are bridging the gap between virtual and real-world fashion and sport. Vans World is another example of brands venturing into the metaverse, technology company leaders including Facebook CEO Mark Zuckerberg see the metaverse as the eventual successor to the modern internet. In July, Roblox announced a partnership with Gucci where players can outfit their avatars with the fashion label's gear. Fortnite, the other popular virtual reality universe has hosted several events within its game, most recently featuring a musical performance Ariana Grande.