Google Tag Manager


Product Information

Software Type
Product Launch Year
Vendor's Description
Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions.

- Increase your agility. Add and update your own tags for conversion tracking, site analytics, remarketing, and more.
Quickly deploy Google and third-party tags.

- Tag Manager supports all Google and third-party tags. Put your mind at ease.

- Error checking, security features, and speedy tag loading ensure that all your tags work. Collaborate across the enterprise.

- Tag Manager improves collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.

Tag Manager supports all tags and has easy-to-use turnkey templates for a wide range of Google and third-party tags — for web and mobile apps. Marketers can add or change their own tags as needed and a campaign can be underway with just a few clicks. Don’t see a tag listed? You can add it immediately as a custom tag.

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