A digital experience has been created which is designed to feel like you are actually being in a store. Avenue Imperial is bring the ability to walk around icon stores from your mobile device or PC. High-definition panoramic imagery, updated on a weekly basis, recreates stores such as Start London & The Corner in Berlin. Customers can take a snapshot of a product they like and instantly connects them with a live in-store assistant for detailed advice and the ability to buy. The transaction and delivery arrangement with the store will use the existing e-commerce channels, including click and collect. The service also allows you to connect with friends across the world to share the shopping experience together from their respective device.