Personalisation & digital innovation in a fast food restaurant
Rutters fast food restaurants in the US have introduced touch screen order kiosks, which enable customised orders of food and feature a ‘Remember Me’ feature used to recall the customer’s last 12 orders, plus one touch re-orders opening the potential to provide further personalisation features. Alongside this they also provide an award winning mobile app with mobile wallet capabilities including payment and targeted coupons, deals & rewards. Additionally customers are able to check-in to restaurants on their phones and get loyalty rewards as well as providing customer feedback.

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