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McDonalds give away virtual reality kits in store

    5th March 2016 Innovation Article  Case Study
    Virtual Reality Advertising / Entertainment Restaurant / Hospitality
 
mcdonalds virtual reality googles
The world's largest fast-food restaurant chain, McDonalds, have been giving away kits in some of their Swedish restraurants which allow customers to convert their mobile phone into virtual reality headsets to enable them to play a virtual reality game called "Slope Stars" which is a 360° ski experience allowing the user to open the doors to a world of fantasy, fun and how to stay safe in the ski slopes. The game is endorsed by the Swedish National Ski Team. References PSFK - McDonald’s Transforms the Happy Meal Into An Engrossing Content Experience McDonalds - Happy Goggles The Telegraph - McDonald's to sell Happy Meals that double as virtual reality goggles

Related Sources

  • PSFK - McDonald’s Transforms the Happy Meal Into An Engrossing Content Experien…
  • McDonalds - Happy Goggles
  • The Telegraph - McDonald's to sell Happy Meals that double as virtual reality g…

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